SRI Assists in Creating Disneyland

In the early 1950's the Disney brothers were planning a small playland site in Burbank, California and came to SRI for advice on such topics as location, attendance patterns, and economic feasibility. SRI selected a much larger Anaheim site for the amusement park and prepared reports on many facets of its operation.

Immediately preceding and during Disneyland's opening in July 1955, SRI staff also provided on-site administrative support. Advisory work continued for some time as the park expanded.

SRI's role in bringing Disneyland into being was widely reported in newspaper and magazine articles.

• W. B. Gibson, SRI The Take-Off Days (Publishing Services Center, Los Altos, CA, 1986). p150