Trapit provides content discovery and curation, social selling, and advocacy services for marketers. Trapit’s core technology was derived from a $200 million DARPA-funded research project in artificial information and machine learning led by SRI.

In December 2014, Trapit and Addvocate, which provides a cloud-based employee advocacy platform, announced their intent to merge.


Press Coverage

Business 2 Community, 4 Content Curation Tools to Boost Your Content Marketing – Nov. 28, 2014

Yahoo! Finance, Trapit Unveils Authentic "3D Storytelling" for Businesses May 14, 2014, Trapit Wins 2013 WebAward from the Web Marketing Association Sep. 17, 2013, Trapit Introduces New Content Curation Solution for Marketers Sep. 12, 2013

The Next Web, Trapit Launches Publisher Suite, Its First Business Tool, to Help Brands Create Personalized Stories Apr. 3, 2013

Xconomy, Trapit Adapts AI-Driven Personal Search for Paying Customers – Nov 27, 2012

PR News, Trapit Releases Version 1.3 of iPad App, with New Integrations and Optimization for iPad Mini Nov 7, 2012

Fast Company, Trapit Promises Better Browsing and Targeted Content on IPad Aug 10, 2012

Beyond Search, Trapit: Search without Search Apr 18, 2012