SRI Five Disciplines of Innovation™ Program An SRI Innovation Partnership Program How well can your organization answer these important questions?
Revenue growth is a key requirement for organizations to survive in today’s economy. Organizations can grow either through merger or acquisition (M&A) or through New Product Development (NPD). M&A swiftly acquires market position or technology capability and rapidly increases revenue, but creates integration issues. It has been shown that time-to-market for new products post-M&A increases by between 30% to 50%. Thus, rapid and efficient NPD and innovation is required to stay ahead of fast-moving trends and thrive in the face of growing economic and competitive pressures. Organizations have asked SRI to show them how they can surmount these challenges. In response, we offer the Discipline of Innovation program -- an experience that will transform how you think about your business and customers, and how they think about you. The program is held at SRI in the heart of Silicon Valley. Based on SRI's disciplined approach to innovation, it is designed to give you the techniques you need to maximize the return on your R&D investment and create compelling value for your customers and your organization.
Three levels of programs are available to meet your new product development needs. All include a preliminary discussion with SRI personnel to ensure that the program is specifically designed to benefit your organization. Deliverables include an NABC Value Proposition for your projects. Gold and Platinum level projects include an Innovation Plan that builds on the NABC analysis and includes factors critical to the successful launch of your new product or venture. Gold and Platinum also include an Innovate Assist™ program so that you can have ongoing access to SRI’s technical and business domain expertise as well as a one-year license to Value Factor Analysis™ software and Collaborative Innovation™ software.
Watering Holes: forum for exploring and optimizing the value of new ideas through free-flowing, cross-disciplinary dialogue. SRI experts provide business and technology expertise in the watering holes. Special software enables your organization to collaborate and have SRI experts be virtually present in watering holes at your facility. NABC Value Proposition Analysis: methodology to develop value propositions for projects:
Market Ecosystem™ Mapping: identify and rate external factors that impact your business. These factors include customer needs, competition, and regulatory trends that impact your business Value Factor Analysis™ software: analyze and quantify those elements of value that are most important to your customers. It also helps you identify your competition and assess whether your approach is superior. Innovation Plan: builds on original NABC analysis with key details such as staffing requirements, risk mitigation, pricing, promotion, partnering strategies, business models, and more. Collaborative Innovation™ software: facilitate group ideation at your company in “Watering Holes.” This software allows real-time feedback to value proposition and full innovation plan presentations. It also summarizes the feedback from all team members to make clear what parts were good and what parts need improvement. Innovate Assist™: one day per month for 6 months of appropriate technical or business domain expertise to assist you in achieving your project goals.
Brian Engleman Business Development Manager, Innovation Programs SRI International 333 Ravenswood Avenue Menlo Park, California 94025 |
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