Technology for Innovative Products (TIP) Program

An SRI Innovation Partnership Program

• What is your time to market for new products?
• Are you struggling to define and develop new products?
• Is your competition gaining on you?
• Do you need a new source of revenue growth?

Accelerate new revenue growth for your organization through SRI International’s Technology for Innovate Product Program (TIP). TIP offers proven methods to access your technology portfolio and identify new potential markets that would utilize those technologies. SRI’s domain experts work closely with you to establish a path forward to penetrating these markets.

SRI’s approach to rapid, efficient product development involves

• Attention to customer value at every stage, including the early stage of project conception
• Identification and use of external resources and technologies as needed
• Iterative value-compounding techniques

SRI’s domain experts work closely with you throughout the product development process. These experts assist in quantifying markets, developing key research projects to insure customer needs are met in the product design process, and identifying critical technical technology partners.

Deliverables include white papers that outline the markets for your new products, technologies required to meet market needs, and potential technology partners. White papers form a good basis for follow on cooperative research and development as well as technology roadmapping.

White Papers: outline the pathway towards introducing new products based on the given technologies into the targeted markets. These executive briefings identify potential R&D projects and partners. 

Market Ecosystem™ Mapping: identify and rate external factors that impact your business. These factors include customer needs, competition, and regulatory trends that impact your business

Watering Holes:  forum for exploring and optimizing the value of new ideas through free-flowing, cross-disciplinary dialogue. SRI experts provide business and technology expertise in the watering holes. Special software enables your organization to collaborate and have SRI experts be virtually present in watering holes at your facility.

NABC Value Proposition Analysis: methodology to develop value propositions for projects:

• Identify the marketplace Need for your product or service
• Define the “golden nugget”  or the unique advantage of your Approach
• Outline the Benefits to the customer, partners in the market ecosystem
• Pinpoint the Competition and systematically compare your approach to competitive products or services

Value Factor Analysis™ software: analyze and quantify those elements of value that are most important to your customers.  It also helps you identify your competition and assess whether your approach is superior.

Innovation Plan: builds on original NABC analysis with key details such as staffing requirements, risk mitigation, pricing, promotion, partnering strategies, business models, and more.

Collaborative Innovation™ software: facilitate group ideation at your company in “Watering Holes.”  This software allows real-time feedback to value proposition and full innovation plan presentations.  It also summarizes the feedback from all team members to make clear what parts were good and what parts need improvement.

Contact Us

Brian Engleman

Business Development Manager, Innovation Programs

SRI International

333 Ravenswood Avenue

Menlo Park, California 94025

innovation@sri.com