SRI International CEO Curtis Carlson to Participate in a Churchill Club Event on Innovation

New York Times Reporter John Markoff to Moderate Discussion on Best Practices for Innovation

MENLO PARK, Calif. -- July 17, 2006 -- SRI International, an independent, nonprofit research and development organization, today announced that its president and CEO, Curtis R. Carlson, Ph.D., will participate in a Churchill Club breakfast event, moderated by New York Times technology writer John Markoff. The question-and-answer style discussion will take place at 8:00 a.m PDT on August 9, 2006 at the Quadrus Conference Center, 2400 Sand Hill Road in Menlo Park, California.

The discussion, "The Five Disciplines of Innovation," will be a lively and informative exchange on the importance of innovation to the success of any business or organization. Attendees will gain practical knowledge to identify and develop opportunities for success through the use of best practices for innovation.

Dr. Carlson is an expert on the process of innovation.  His disciplined, systematic approach to innovation has helped SRI International create tremendous marketplace and customer value.  Carlson will discuss how addressing important needs, creating real value, forming innovation teams, and organizational alignment combine to lead to success.
 

Dr. Carlson has spent years championing innovation best practices, and he co-authored a new book published by Crown Business, Innovation: The Five Disciplines for Creating What Customers Want.

About SRI International

Silicon Valley-based SRI International is one of the world’s leading independent research and technology development organizations. Founded as Stanford Research Institute in 1946, SRI has been meeting the strategic needs of clients for 60 years. The nonprofit research institute performs client-sponsored research and development for government agencies, commercial businesses, and private foundations. In addition to conducting contract R&D, SRI licenses its technologies, forms strategic partnerships, and creates spin-off companies.

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