Industry Competitiveness and Positioning

In a dynamic global economy, regions, industries, and firms must retain and advance their competitive advantages. SRI's Center for Science, Technology, and Economic Development helps clients refine and strengthen their current market positions and seize new opportunities.

SRI also creates development and marketing plans, working side by side with clients to put plans into action. SRI helps clients engage key constituencies, develop positioning messages, identify and showcase assets, and target potential investors and customers.

Press Releases

a couple going mountain bike-riding in the forest

This SRI-authored report finds that lucrative wellness-focused tourists spend 130% more than the average tourist, and that the U.S. is largest wellness tourism market.

SRI In the News

A report from SRI says wellness tourism revenues grew to $494 billion last year, a 12.5% increase. SRI had previously forecast 9% growth. That report, “The Global Wellness Tourism Economy,” said wellness travel was growing nearly 50% faster than the global tourism overall and represented more than...

The global spa and wellness tourism has grown from a $68 billion (US$60b) industry in 2007 to a whopping $107 billion (US$94b) in 2014, up 12.5% from 2013 figures, according to the latest Global Spa and Wellness Summit research conducted by SRI.

A growing middle class and consumers' evolving attitudes toward health and travel have fueled a global spa and wellness industry worth an estimated $3.4 trillion in 2013, according to an SRI report released on Tuesday.

Publications

To forecast competing technologies under various scenarios of electricity demand, fuel cost, and research investment, SRI International researchers and partners have created a Power Technology Futures Model (PTFM).