Industry Competitiveness and Positioning

In a dynamic global economy, regions, industries, and firms must retain and advance their competitive advantages. SRI's Center for Science, Technology, and Economic Development helps clients refine and strengthen their current market positions and seize new opportunities.

SRI also creates development and marketing plans, working side by side with clients to put plans into action. SRI helps clients engage key constituencies, develop positioning messages, identify and showcase assets, and target potential investors and customers.

Press Releases

a couple going mountain bike-riding in the forest

This SRI-authored report finds that lucrative wellness-focused tourists spend 130% more than the average tourist, and that the U.S. is largest wellness tourism market.


To forecast competing technologies under various scenarios of electricity demand, fuel cost, and research investment, SRI International researchers and partners have created a Power Technology Futures Model (PTFM).