Industry Competitiveness and Positioning

In a dynamic global economy, regions, industries, and firms must retain and advance their competitive advantages. SRI's Center for Science, Technology, and Economic Development helps clients refine and strengthen their current market positions and seize new opportunities.

SRI also creates development and marketing plans, working side by side with clients to put plans into action. SRI helps clients engage key constituencies, develop positioning messages, identify and showcase assets, and target potential investors and customers.

Press Releases

SRI In the News

Wellness tourism is growing at 12% a year, according to the latest Global Spa and Wellness Economy Monitor from SRI International. Wellness tourism has been identified as one of the fastest growing travel segments, but also the most lucrative and dozens of international hotel groups are fighting to...

A report from SRI says wellness tourism revenues grew to $494 billion last year, a 12.5% increase. SRI had previously forecast 9% growth. That report, “The Global Wellness Tourism Economy,” said wellness travel was growing nearly 50% faster than the global tourism overall and represented more than...

A growing middle class and consumers' evolving attitudes toward health and travel have fueled a global spa and wellness industry worth an estimated $3.4 trillion in 2013, according to an SRI report released on Tuesday.$100-billion-in

The global spa and wellness tourism has grown from a $68 billion (US$60b) industry in 2007 to a whopping $107 billion (US$94b) in 2014, up 12.5% from 2013 figures, according to the latest Global Spa and Wellness Summit research conducted by SRI.

woman practicing meditation on a green lawn

The wellness tourism economy grew by 12.5% in 2013, according to new figures presented by SRI at this year’s Global Spa and Wellness Summit.


This strategy is developed to provide prosperity and to erode the effects of poverty by encouraging opportunity and prosperity through the expansion of our four economic base, or “pillar” industries into four major economic “opportunity” areas.

To forecast competing technologies under various scenarios of electricity demand, fuel cost, and research investment, SRI International researchers and partners have created a Power Technology Futures Model (PTFM).

Blog Posts

Brazil is a huge country with a wealth of natural resources, and a population of more than 200 million. Yet as it tries to move from an industrial-based economy to an innovation economy, it faces a number of challenging issues.

SRI recently issued its final report of economic recommendations for Monterey County, California. The report captured several months of SRI work in collaboration with the county’s Economic Development Department, with a goal to drive sustainable economic in the region.

Brazil, historically a resource- and industrial-based economy, must become a knowledge-based economy to achieve its economic and social goals. This will require significant investments in science and technology to encourage innovation and entrepreneurship and accelerate economic development.