SRI designed the Values and Lifestyles™ (VALS) program, a novel market research tool for determining the motivations behind consumer purchasing decisions.
The world may run on commerce and trade, but people need fun, too. Discover SRI's connections to such wide-ranging areas as Disneyland, banking, pro football, and high-definition TV—and why we were given an Academy Award®.
Developed measures for the NFL to reduce the number and severity of injuries to players.
Speech recognition technology translates to multiple successful spin-offs.
Advanced address recognition system brings millions of dollars in cost savings.
Apple acquired our spin-off and the iPhone got Siri.