DiGiano, C., Bienkowski, M., Chorost, M., & Estrella, G. (2007). “Choosing Outreach Strategies to Increase Interest in IT Careers: An SRI International white paper from the TRAILS project.” Distributed at SIGCSE, Covington, KY, March 2007.
Even as American youth are wholeheartedly embracing information technology (IT) for communication and entertainment, many signs indicate that they are losing interest in understanding and advancing the computer technology that drives it. The industries that rely on an IT-savvy workforce can and must play an active role in reversing this trend. This white paper analyzes model outreach programs and offers a framework for helping a company identify the most appropriate strategies for helping reinvigorate interest in IT.