Online gaming motivations scale: development and validation


Yee, N.; Ducheneaut, N.; Nelson, L. Online gaming motivations scale: development and validation. ACM Conference on Human Factors in Computing Systems (CHI 2012); 2012 May 5-10; Austin, TX. NY: ACM; 2012; 2803-2806.


Understanding gaming motivations is important given the growing trend of incorporating game-based mechanisms in non-gaming applications. In this paper, we describe the development and validation of an online gaming motivations scale based on a 3-factor model. Data from 2,072 US participants and 645 Hong Kong and Taiwan participants is used to provide a cross-cultural validation of the developed scale. Analysis of actual in-game behavioral metrics is also provided to demonstrate predictive validity of the scale.

Read more from SRI