A. Lawson. Talk, Topic: “Virtual world language use and real world identity: Sociolinguistic findings from the VERUS project.” North Carolina State University, Raleigh-Durham, North Carolina, October 2012.
This presentation describes the findings of the VERUS project in using virtual world language usage behavior to identify real world demographic attributes. In particular, we explored the detection of gender, age, socio-economic status, leadership and native language based on on-line chat and avatar naming data. In combination with other modalities, such as movement, economic decisions, fighting behavior, etc., language based factors contributed to a high accuracy detection of demographic categories using features derived from both empirical and socio-linguistic theories.