Citation
Bellotti, V. The Magitti activity-aware leisure guide. Social Brain Forum, Tokyo Institute of Technology; 2008 February 27; Tokyo, Japan.
Abstract
We describe an example of PARC’s innovation services for corporate clients. The project was undertaken for Dai Nippon Printing Co. Ltd. (DNP), to assist them in developing a new opportunity beyond their traditional printing business. The Magitti solution*, developed at PARC in close collaboration with DNP personnel, was designed to be synergistic with DNP’s existing strengths in the publishing industry whilst incorporating the latest in context- and activity-aware computing techniques to recommend published content. We explain our market and opportunity discovery fieldwork and innovation exercises, as well as the system components and user experience and an early field evaluation. We also discuss ways in which new techniques and technologies were successfully transferred to DNP.
