SRI’s Adrienne Woods and marketing expert Julie Kelleher offer a roadmap for scaling education products and programs.
If you build it, will they come? When it comes to scaling evidence-based educational innovations, effectiveness may not always be enough. To achieve widespread adoption, researchers and developers need to navigate — and stand out in — an increasingly crowded marketplace.
In this episode of The SRI Homeroom podcast from SRI Education, host Keith Heumiller joins SRI Senior Education Researcher Adrienne Woods and Julie Kelleher, founder of the Kelleher Consulting Group, to explore the critical role of marketing in bringing educational innovations to scale.
Woods and Kelleher break down the barriers that often prevent educational products from reaching the schools and students they are designed to help and discuss the benefits of embracing a “market-first mindset” early in the development process.
Drawing on real-world examples and lessons learned from their work with the LEARN Network — a national initiative working to support the creation, testing, and scaling of effective, evidence-based interventions — they offer a roadmap for researchers and developers to position their innovations for maximum impact.
They also share a broad range of free resources — including toolkits, playbooks, templates, and public workshops — designed to help education innovators break through and achieve scale. Listen now:
Interested in creating and scaling an educational innovation? Attend the free LEARN to Scale Virtual Workshop on May 1, 2025, from 3 to 4pm ET.
Read more and access all the resources discussed in this episode in this LEARN Network blog.
